All for Exceptional:
our story

You can spot someone from AlliA right away. We bring energy, actively listen, and ask the right questions – always striving to make a meaningful difference and deliver nothing less than exceptional results.

Our approach goes far beyond traditional advice. We stand by your side, wherever your business grows or evolves. Our experts go beyond standard solutions, collaborating creatively with insurers to offer innovative and tailored insurance strategies. We simplify complex risks into clear, actionable insights, helping you identify both opportunities and challenges with confidence.

And the best part? We work together as one cohesive team, united by a single mission: to provide outstanding insurance services that genuinely make a difference for your business.

OUR PEOPLE

The passion and determination of our people are what make AlliA truly unique. We go where others stop, always pushing forward to deliver the best results. Here’s how we make it happen:

We don’t give up.

We drive your business forward and ensure it keeps its momentum. Our experts act quickly and proactively, bringing infectious enthusiasm to every challenge. Together, we explore options and scenarios, ensuring your business continues to grow.

We stand beside you.

At AlliA, we’re where it matters most – by your side. With a deep understanding of your sector and the complexities of your business, we work closely with insurers, always prioritising your best interests. Being close to the action allows us to uncover opportunities others might overlook.

We are resourceful.

When there’s no clear path, we create one. Our fresh, creative approach turns challenges into opportunities and secures the best conditions, a new perspective on your business and the right questions to move your business forward.

Our history

Joseph M. Lebon – Start with Assero

1979

Acquisition of Callens

1998

Acquisition of Assudeva

2000

Acquisition of Assutex | Courtin | SKV | Atelia West

2001

AlliA Group (name change)

2002

Acquisition of Le Jeune

2003

Acquisition of FB Brokerage LU and Group Viaene

2008

Acquisition of Sciaci Belgium | Verspieren Belgium

2009

Acquisition of VHS

2018

Acquisition of Excel & C°

2019

Acquisition of Assumax

2020

Acquisition of Nuytten Insurance

2021

Acquisition of Tassigny

2022

Acquisitions of Assur-Risques | Group Bastin | Petit & Lambert | Assurances Gaudin Ledieu Acquisition of Mestria (CH) | HB Premium (CH) | Symphony Group (CH)

2023

Our branches
on a map

In Belgium, you will always find an AlliA branch nearby.

Luxembourg & Switzerland

We also welcome you to our branches in Leudelange (Luxembourg) and Geneva (Switzerland).

International network,
limitless support

Our expansive international network of trusted partners ensures you receive unwavering support, no matter your insurance needs or where your business operates. We provide exceptional guidance, combining comprehensive local expertise with global insights to ensure you are fully compliant and securely insured worldwide.