From banks & balance sheets to
insurance & entrepreneurship at AlliA

In Trends, CEO Wouter Devriendt talks about why the ever-changing insurance sector excites him so much today. He looks back on his career in banking, from Dexia to Unicredit, and explains why he made the move to AlliA in 2024. “I’m really enjoying myself,” he says.

In the interview, he discusses AlliA’s strong growth, the role of shareholder Apheon, and his outlook on the future of insurance broking. Read the full interview via the link below.

Please note: this interview is only available in Dutch.

Trends interview with Wouter Devriendt

10 September 2026 edition.